ABOUT / CARINE ASSCHER BIOGRAPHY

CULTURAL AND DIGITAL COMMUNICATION PROFESSIONAL specialized in the art market, content production, and audience development for institutions and artistic projects.

After more than twenty years working with leading contemporary art galleries in New York and Paris, she now puts her expertise at the service of increasing the visibility of artists, collections, and cultural institutions.

She designs and oversees digital communication strategies, including the redesign and management of WordPress websites, editorial planning, video content production and editing, professional newsletter creation, community management on social media platforms (LinkedIn, Instagram), and online reputation monitoring. She notably runs a professional newsletter and a community of more than 10,300 followers on LinkedIn, focused on contemporary art, digital art, and new exhibition formats.

Specialized in the challenges of digital art, she also supports artists and institutions in navigating the Web3 ecosystem — from understanding the fundamentals of blockchain and artificial intelligence to launching fully customized websites and structuring collections tailored to the Web3 art market.

Driven by a strong interest in digital art, in 2023 she launched a newsletter on LinkedIn giving voice to some of the most influential figures in heritage and cultural discourse in the digital age. This monthly feature explores the relationship between art, technology, and scientific theories related to the transformation of tools and media, with a focus on artificial intelligence, blockchain, “prompt photography,” machine learning (text-to-image), and computer-generated art.

She provides artistic and strategic guidance on archives, leading to the conception and development of phygital exhibition projects. She brings an innovative perspective to the design and assembly of collections drawn from an artist’s body of work, defining creative directions that ensure a coherent artistic vision aligned with contemporary digital art standards and the cultural potential of new technologies. Particular attention is given to narrative and visual coherence in order to enhance the value of works within the art market.

This activity also includes the creation of detailed artwork inventories combining on-chain and off-chain metadata, the production of editorial content (interviews, essays, press releases) for professional networks, and the facilitation of connections with critics, curators, and institutions for strategic positioning, co-productions, and hybrid exhibitions. Through this comprehensive approach, she bridges artistic vision and the opportunities offered by Web3, helping to establish artists’ work sustainably within both contemporary art and blockchain-based art contexts.

In institutional and editorial communication, Carine Asscher writes and coordinates press releases and press kits, web content, exhibition texts, and mediation materials in both French and English, working closely with curators, artists, and programming teams. She has collaborated with institutions such as the Centre Pompidou and the Musée de Brou on art film projects, editorial content, and collection valorization.

Her experience also includes managing the visual identity of events: coordinating photographers, preparing social media content, and promoting key moments to communities and partners. In 2025, she was invited curator of the exhibition “ENTROPIC CITY” : From Analog to Digital Drawings” by American-Polish artist Miroslaw Rogala at ARTVERSE Gallery (Paris). The curatorial narrative she developed contributed to the acquisition by the Centre Pompidou of two works on paper from the Plotter Drawings series (computer-generated works on paper, 1982).

As a producer and director of three art documentaries, she is the author of Passageways, a film devoted to James Turrell and his Roden Crater project, co-produced with the Centre Pompidou; Le Détail qui tue, a film on the work of sculptor Barry Flanagan; and Marguerite et Philibert, a documentary on the work of Richard Serra produced for the Musée de Brou. This filmmaking practice informs a narrative-driven and sensitive approach to the mediation of artworks, which she applies to editorial and audiovisual communication.

She is proficient in the key tools required for digital and institutional communication, including InDesign, Photoshop, Canva, WordPress, Mailchimp, CRM systems, and analytics tools (Google Analytics, Meta Business Suite), which she uses to assess the performance of audience acquisition and engagement campaigns. She has complemented her professional background with several certified training programs in digital marketing, marketing analytics, business analytics, and blockchain (Udacity, MIT Sloan Executive Education, Alyra).

Originally trained as a historian (Master’s degree in History of Science and Technology, University Paris 1 Panthéon-Sorbonne), bilingual in French and English, Carine Asscher combines strong editorial rigor, organizational skills, and autonomy with a deep sensitivity to modern, contemporary, and digital art. Her hybrid career — spanning galleries, art films, digital communication, digital art, and curatorial projects — enables her to engage effectively with institutional teams, artists, partners, and audiences alike.

CARINE ASSCHER EXPLORATION OF BARRY FLANAGAN’S WHIMSICAL SCULPTURE DETAILS (1983-1986)

Passionately interested since an early age in all forms of art and the cinema image in particular, in 1986 she produced and directed a film “THE KILING DETAIL” a whimsical journey through the work of British sculptor BARRY FLANAGAN. The film was first shot during his retrospective at the Centre POMPIDOU in Paris (1983) on an idea of Art historian BERNARD MARCADÉ her co-author.
A visual interplay involving the erotic, archaic and humorous dimension of British sculptor’s world, the film introduces narrative situations in counterpoint to sculpture. Presented without commentary, the artist’s approach is essentially based on the visual collage of his works suggested associations, focusing the spectator’s eye on the details and different combinations of music.

AWARDS

The 13 minutes film “THE KILLING DETAIL” won Carine Asscher the VILLA MEDICIS HORS les MURS award and grant which allowed her to move to New York City, USA in 1989.

ACQUISITION

The film rights and materials have been acquired for good by the Estate of BARRY FLANAGAN in 2013. The film “THE KILLING DETAIL” can be streamed at http://barryflanagan.com/media/video/30/

CARINE ASSCHER INTEREST IN RICHARD SERRA’S APPROACH TO SCULPTURE (1985)

In 1985 she did two interviews with minimalist sculptor RICHARD SERRA filmed by Rodolphe Bouquerel on his Sculpture commission “PHILIBERT ET MARGUERITE by the BROU Museum and the CNAP: The sculpture is composed of 2 blocks of square section placed in the big BROU cloister (In the city of Bourg en Bresse, France) in tribute to Philibert and Marguerite de Savoie whose tombs are in the choir of the church.
The interviews were published in the catalog of the exhibition by the Museum of BROU in 1986.
RICHARD SERRA’S approach to sculpture tends to abolish the sculpture as an autonomous object to create an instrument that allows the visitor to discover the space and its environment. The sculpture becomes an integrated part of the space and allows the visitor to experience the work by walking and moving around it.

http://www.sudoc.fr/001160729     Serra Richard (1939)
Exhibition Catalogue MLCS 89/20177 (N)

CARINE ASSCHER VISION OF JAMES TURRELL’S INVOLVEMENT WITH LIGHT AS A MEDIUM AND THE HOPI COSMOGONY (1991-1995)

In 1987-94 she traveled extensively in the United States to explore Minimalism in Art and Land art which introduced a new way of producing , looking at and experiencing art by immersing the visitor directly in the work of art. This was followed by a two-month stay at the famous SARABAI family in India which reinforced her urge to look in depth at what drives certain contemporary artists.
She then wrote, coproduced (C.A. Productions & Centre Pompidou) and directed a documentary film on American artist JAMES TURRELL entitled “Passageways” who considers the sky as his studio. Upon spectacular and historical images of Arizona’s canyons, TURRELL recalls his formal research on natural light and his friendship with the Hopi Indians. As the native Indian cosmogony has influenced his design of one of his underground chambers open to the sky; the film allows him to present his masterpiece, RODEN CRATER, a true celestial light observatory.
The film “Passageways” James Turrell has been shown all over the world. Among the various Museum exhibitions of the film we can quote The Guggenheim Museum, in New York City, USA and The Centre Pompidou in Paris, France.

PUBLIC SCREENINGS OF THE FILM “PASSAGEWAYS”

The film “Passageways” James Turrell has been shown all over the world. Among the various Museum exhibitions of the film we can quote The Guggenheim Museum, in New York City, The Phoenix Art Museum, USA and The Centre Pompidou in Paris, France.

More recently, PASSAGEWAYS.film has been shown  in the Museum of Arts (in NANTES, France) every Thursday, Saturday and Sunday, from the 23rd of June through to September 2nd 2018 in order to accompany the current exhibition of James TURRELL : “It Becomes Your Experience” .

REVIEWS OF PASSAGEWAYS.film 

“…” One of the finest moment in Carine Asscher’s film shows him on the cone of the extinct volcano with Gene Sekaquaptewa Chief of the Eagles Clan. The sound track makes intensive use of Hopi chants. Written by Pierre Sterckx in Beaux Arts Magazine, 2000.

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VOD HD

The film is available on demand in HD.
Watch PASSAGEWAYS.film on iOS, Android, Apple TV, Roku, and Chromecast.

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THE DVD

You can buy the DVD in a Museum Shop  or on AMAZON. Learn more …

The DVD which was first published by Centre Pompidou in 2006 is now published by C.A. Productions and distributed in Europe  for home video market. The rights to distribute the DVD in the USA are available .
The license to exhibit the film is available upon request : contact Carine Asscher

The VOD for the film Passageways with James Turrell is available for streaming
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